Mcdowell's No 1 Case Study on Branding

In the next video, Rajeev will walk you through one of his most favourite and most successful content campaigns that he executed with Rana Daggubati for McDowell’s No.1. 

In the next video, let's hear about the show's success and a few key takeaways. 

Key take aways from the campaign

Focus on what the audience wants and keep their taste in mind while integrating other stakeholder’s need

Content IP is different from a Brand Campaign where everything works as per plan. Here things can go wrong at various steps so one has to be always in solution providing mode while ensuring every stakeholder in on the same page. 

Always focus on relevance between each and every element of the show, between Brands, between guests, between host and guests and do a lot of research to bring out the engagement for the audience in the right manner. So, your writing team have to focus half their effort to dig every relevant information that could become an interesting point for the show. 

Hope you now have enough information on planning and strategizing a celebrity partnership campaign.