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State University of New York Bachelors Program - STEM
For College Students
Job-ready Program in Digital Marketing
Job-ready Program in Financial Modelling & Analysis in association with PwC India
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Fundamentals of Marketing
Fundamentals of Marketing
Course Overview - Marketing Fundamentals
What is Marketing? Understanding Marketing Fundamentals
History of Marketing Marketing - Understanding Marketing Fundamentals
Traditional vs Digital Marketing - Know the Difference
Advantages of Digital Marketing - Understanding Marketing Fundamentals
Summary - Marketing and its Evolution
Introduction to Digital Marketing Channels and Metrics
POEM model in Marketing Fundamentals
Marketing Funnel in Marketing Fundamentals
Summary - Digital Marketing Channels and Metrics
Marketing Masterclass
Marketing Masterclass
Building Brands - Marketing Strategy Explained
How to Price Your Brand - Understanding Marketing Strategy
Make it Available - Understanding Marketing Masterclass
How to Sell Anything: Mastering Sales Techniques
Learning Sales Process
What is Sales? Introduction to Sales Techniques
Sales Process Stages Explained in Mastering Sales Techniques
Lead Generation Explained in Sales Techniques
Understanding Lead Generation Methods in Sales
Scheduling Appointments - 1 : Important Sales Techniques
Scheduling Appointments - 2 : Important Sales Techniques
Effective Verbal Communication
Introduction to Basics of Communication
What Are the Four Pillars of Communication in Effective Verbal Communicatio
Forms of Communication and Their Importance in Effective Verbal Communication
Building Your Confidence with Effective Verbal Communication
Public Speaking - Improve your Effective Verbal Communication
Communicating Online - Improve your Effective Verbal Communication
Becoming a Persuasive Speaker by Improving Effective Verbal Communication
The Power of Story Telling - Verbal Communication Techniques Explained
Building Your Stories - Verbal Communication Techniques Explained
Effective Non Verbal Communication
Posture and Gestures in Effective Non Verbal Communication
Eye Contact and Facial Expressions in Effective Non Verbal Communication
Dressing Guidelines Explained in Effective Non Verbal Communication
Meeting Etiquette Skills Explained - Effective Non Verbal Communication
Introduction to Non-Verbal Communication: Elements of Voice
Elements of Voice - I in Non-Verbal Communication
Elements of Voice - II in Non-Verbal Communication
Building Successful Celebrity Partnerships and Campaigns
Building Successful Celebrity Partnerships and Campaign
Market Need for Celebrity Partnerships
Planning a Celebrity Partnership
Introduction to Branded Content
Developing a Branded Content Show
Mcdowell's No 1 Case Study on Branding
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Analysing Ads - I in Effective Advertising
Analysing Ads - II in Effective Advertising
Analysing Ads - III in Effective Advertising
Advertising Session Summary
Introduction to Consumer Behavior
Introduction to Consumer Behavior
Session Summary - Consumer Behavior
Creating Consumer Value through Effective Marketing
Creating Consumer Value
Session Overview - Segmentation, Targeting, Positioning
The STP Framework in Marketing
Segmentation in Marketing
Targeting in Marketing
Positioning in Marketing
Session Summary - Segmentation, Targeting, Positioning
Session Overview - Crafting Positioning Statements in Marketing
Purpose of Positioning Statements in Marketing
Crafting Positioning Statements in Marketing
Case study - Allbirds Positioning statement
Case Study- McDonald's Marketing
Case Study - McDonald's Positioning Statement
Session Summary - Crafting Positioning Statements in Marketing
Session Overview - Data-Driven Marketing
Introduction to Data-Driven Marketing
Use Cases of DDM Explained
Session Summary - Data-Driven Marketing
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Advertising Session Summary
Advertising Session Summary
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So, what did you learn in this course?
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