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For College Students

Case study - Allbirds Positioning statement

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In the previous segment, we learnt how to craft a positioning statement. 

 

Allbirds is a comparatively new shoe brand. Let us take a look at what Allbirds' positioning statement looks like compared to most shoe brands in the market. 

Positioning Statement
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Take a look at the Allbirds' positioning statement. 

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In the next segment, we will go through another positioning statement.