Case Study- McDonald's Marketing

In the previous segments, you learnt how to make a positioning statement. Now let's take a look at a famous brand that we all might know and try to form a positioning statement. 

In the above segment, you saw the history of McDonald's. 

The initial steps taken by McDonald's are: 

In the next segment, let's take a look at the solution from our adjunct faculty Mike.

After researching the above points, McDonald's came to the following insights: 

1. 80% 0f the sales were constituted by hamburgers and french fries.
2. Cutting down on the menu also helped them cut down on equipment and eliminate operational efficiencies.
3. Their target customers were mainly looking for quick-service restaurants.
4. The customers needed inexpensive, easy-to-buy and clean food.