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  • Crafting Positioning Statements in Marketing

Crafting Positioning Statements in Marketing

Positioning Statement
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As you know by now, the positioning statement plays an important role not just in marketing but also in other domains. 

 

Let us now learn how to create a positioning statement by applying the STP framework.

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In the next segment, take a look at a case study.

 

Additional Links: 

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In the above video, you saw how to create a positioning statement using a simple template.