Introduction to Advertising

Advertising is a powerful tool that has the ability to build a brand’s image and communicate its message to consumers effectively. Before we understand how advertising works and what its major intricacies are, let’s first understand what advertising is.

In this video, you saw how advertising is used by businesses to communicate a brand’s message and inform the customers about the benefits of their products.

Additional reading

• What is Advertising? by William M. O’Barr

• The Evolution of the Media