Introduction to Branded Content

When it comes to creating a great marketing campaign, developing celebrity partnerships is one of the most effective strategies. Celebrity endorsements in both conventional and digital advertising increase brand recognition and expand a company's reach to reach a bigger audience. 

Today, we'll go a little further into how brands leverage celebrity partnerships in the context of branded content. 

As you heard, Branded content is a Strategic Marketing Approach that focuses on creating and distributing valuable, relevant, and consistent content in order to attract and maintain a specific audience — and, eventually, to generate lucrative consumer action.

BENEFITS OF BRANDED CONTENT: 

1. Helps build a storytelling approach  
2. Helps build a social statement 
3. Helps evoke emotions in audiences 
4. Helps utilize various marketing mediums  
5. Helps develop trustworthy relationships with consumers

In the next segment, you'll learn how to develop a branded content show with a celebrity.