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For College Students

Introduction to Data-Driven Marketing

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In the age of technology, one of the biggest treasures to have is data. 

 

Let’s learn about DDM from our faculty member Mike Hanbery.

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In the next segment, we will take a look at some use cases of DDM.

 

Additional Links: 

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As you saw in the video, DDM is the approach of optimising your product or service communication using customer information. Basically, data-driven marketers collect customer information, study that information and predict customer needs and desires. This also helps them predict the future behaviours of customers. 

 

Data needed before a campaign: 

Preparation for campaign
DDM strategy
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The following are the steps for creating a successful DDM campaign: