Lead Generation Explained in Sales Techniques

The first step in the sales process is lead generation. A salesperson is always on the hunt for leads. He/She needs to gather leads and approach them to take the sales process forward. 

In the absence of leads, the salesperson is clueless about whom to sell. You will also need to do constant lead generation to make the sales happen continuously. In the following video, we will introduce you to Shubham, who is young and is working as a sales executive in a life insurance company. Let's understand his mantra of generating leads in the insurance sector: 

Video 6.2.3: Lead Generation

To summarise:

1. The process of generating leads is called prospecting. 

2. Lead generation consists of two things: 

a. A great sales attitude, and

b. A robust lead generation method

3. A great sales attitude comes with positive thinking.