Make it Available - Understanding Marketing Masterclass

Previously, you looked at the concept of pricing. Now, suppose that you have priced your product just right- hitting the sweet spot. And you know that it is going to sell like hot cakes as soon as it is available to the consumers for purchasing. Pay attention to this last phrase: ‘as soon as it is available to the consumers’. So, unless your product or service is accessible to the consumers, it is not going to be able to bring in any revenues.

Let’s hear more about making the product or service available to the end customers- about distribution channels- from our expert Siddharth now.

In this video, Siddharth answered three key questions: