Market Need for Celebrity Partnerships

Have you ever considered how a company selects a brand ambassador from a large pool of candidates? Who qualifies as a brand ambassador, and how do you recruit them? 

Let us hear more about what is celebrity partnership and how are brands leveraging celebrities to market their products. 

There are different types of celebrity partnerships: 

• Short term partnerships:  Celebrity is onboarded for a single campaign or on a very short-term contract
• Long term partnerships:  Celebrity is usually onboarded for 3 to 4 years 
• Equity based partnerships: Celebrity is offered equity in the brand/company or a percentage of revenue
• Product based partnerships: Certain brands even look at celebrity placements, where they offer the celebrity a product in return for a shoutout on social media

Moving on let's look at the industries which are most suited to sign a celebrity and how can you plan a successful celebrity partnership.