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For College Students

Planning a Celebrity Partnership

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Let's hear from aatef about which industries are most likely to sign a celebrity and how to plan and strategize successful celebrity partnership campaigns.

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Let's look at some successful celebrity partnerships and understand how to deal with a celebrity. 

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Examples of a few successful partnerships:

  • Kriti Sanon x Yardley London
  • Aishwarya Rai x L’Oréal
  • Amitabh Bachchan x Cadbury

In the next session speaker Rajeev Ranjan will walk you through branded content, how to build and strategize branded campaigns, and how to create a TV show with the help of a celebrity for your brand . He'll also talk about his experience working on one of Mcdowell's No. 1 campaigns.