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For College Students

Session Overview - Data-Driven Marketing

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Have you ever wondered why if you search for a type of shoe or a specific item of clothing even once, you start getting ads for similar items from different brands?

 

Something similar happens when you watch a couple of reels of one type on Instagram and your feed suddenly has multiple similar reels without you even looking for them. 

 

This is nothing but data-driven marketing. 

 

In this session 

 

You will focus on: 

  1. Understanding what data-driven marketing is

  2. Processes and steps involved in data-driven marketing

  3. Some specific examples of data-driven marketing

People you will hear from in this session

 

David Porter

VP Global Media, Unilever

 

Mike Hanbery 

Director of Marketing and Business Development, Webolutions

 

The transcription for the videos in this session is added below for your reference.