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  • Session Summary - Crafting Positioning Statements in Marketing

Session Summary - Crafting Positioning Statements in Marketing

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In this session, you focused on positioning statements.

  • First, you got a clear understanding of the purpose of a positioning statement.

  • Second, you learnt how to create a positioning statement for your product, service or brand.

  • Third, you focused on a case study and understood how to use the STP framework to create a positioning statement.

The summary document for this session is added below for your reference.