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  • Session Summary - Segmentation, Targeting, Positioning

Session Summary - Segmentation, Targeting, Positioning

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In this session, you understood the STP framework. 

 

  • First, you looked at the overall STP framework.

  • Second, you looked at the segmentation of the addressable market and how to ensure successful segmentation.

  • Third, you focused on targeting the right segment for your product or service.

  • Finally, you focused on the right positioning of the product or service.

 

The summary document for this session is added below for your reference.