Traditional vs Digital Marketing - Know the Difference

The line between traditional marketing and digital marketing is disappearing by the minute. Digital is no longer a new category - it is everywhere.

As a marketer, we will have to use both traditional, as well as digital marketing avenues in a seamless manner.

With a clear understanding of the history of marketing, we are now in a position to compare the present to the past. The foray of consumer understanding, the evolution of the Internet bubble, the shift to mobile and many more developments have shaped the way marketing operates today.

In the following video let's get a brief idea of the benefits that both traditional and digital offer. 

Understanding the benefits, as well as the shortcomings, of traditional and digital marketing is important.

While digital often enables us to reach the exact target audience without wasting resources, the number of people we can reach through the digital medium is still limited.

While consumers trust traditional channels more easily, digital channels, too, are in the process of gaining broader acceptance in society. Both traditional and digital marketing have their own strengths; integrating them will allow us to achieve our marketing targets efficiently.