What Are the Four Pillars of Communication in Effective Verbal Communicatio

Welcome to module on ‘Communication Skills’. This module is designed based on the requirements of the sales industry that form the backbone of everything that you would be required to do as a sales representative. Developing effective communication skills will help you establish a good relationship not only with your customers but also with your managers and other internal stakeholders. Therefore, possessing strong communication skills is a must to succeed in your role as a sales representative.

Every charismatic sales executive is an excellent communicator, and every excellent communicator communicates across the four channels of communication: Reading, Writing, Listening and Speaking. So, in order to reach the pinnacle of your professional journey, you need to ensure that you develop fluency across these four pillars. 

Let’s watch the next video as Rakesh explains the significance of these pillars in the corporate world.

As explained in the video above, no matter what position you hold in an organisation, you need to develop the foundational skills of communication. You have been learning these foundational skills since early childhood. These skills will also help you solve the various problems in your professional journey. Some of the important points mentioned in the video above can be summarised as follows:

• Reading helps you derive deeper insights into relevant topics. It helps your mind process each and every detail in the best possible manner.
• Writing assists you in articulating and briefing various details to your clients, customers and other stakeholders in the most appropriate manner. Ensure your writing is crisp, to the point and grammatically correct.
• Listening benefits you by calming your mind and helps you gain a better understanding of topics and effectively comprehend the details of any communication before responding.
• Speaking clearly assists you in making the listener understand your point of view. At this stage, confidence and other cognitive skills come into play.

In our program, we cover each of these foundational skills in detail.

In the next segment, our subject matter expert, Rakesh, will explain the pertinence of communication at the workplace and its varied elements.