What is Marketing? Understanding Marketing Fundamentals

To understand and leverage the philosophy of marketing, it is good to start with how it has evolved over the past. This helps you answer questions such as:

• Why is marketing done the way it is done today?
• What were the marketing methods that worked well in the past, and how to capture their success to the current methods of marketing?

However, before getting into the history and evolution of marketing, what according to you is marketing?

In the following video, let's understand what is marketing, and what are the purposes for which it can be used ? 

In the video you saw that marketing is used to:

• Educate the customers: Inform customers or prospects about a new product or service launch. 
• Establish a connection with the customers: Use marketing to remain in the minds of consumers. 
• Drive sales through promotions: Here, brands inform customers about a promotional discount to drive higher sales.