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  • Basics of User Journey Mapping in Product Management

Basics of User Journey Mapping in Product Management

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A user journey map tells the story of the user’s experience—from initial contact, through the process of engagement, to a long-term relationship.

 

Let’s watch the video to learn what user journey maps are.

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A user journey map takes many forms but typically appears as a type of infographic. Irrespective the way a user journey map is represented, the goal is the same — to know more about the users.