Understading Convergent Thinking in Product Management

Now that you have learned about divergence and how to explore different competitors of a product, you next will learn about convergence, which is used to shorten the list of competitors and select the parameters based on which you choose your closest competitors.

Thus, in this video, you learned how convergence and the 2x2 competitive matrix help in conveying the information. Specifically, you can use a competitive matrix to compare any of your product’s properties with that of your competitor. This will help you to identify your competitor’s sales, marketing, and revenue strategies, providing you a clear idea of how to differentiate yourself from the competition.

In the next segment, you will learn more about the 2X2 matrix (perceptual map).