Elements of a User Journey Map in Product Management

For creating a good user journey map, it is important for you to incorporate certain critical elements that will help find out the needs of the user and build your product accordingly.

Let’s watch the video to learn what these elements are.

A good user journey map would consist of the following elements:

1. Persona: It is the persona of the user for whom you are developing the user journey map
2. User goals: This is the end goal the user wants to achieve through each step of the user journey
3. User expectations: This element tells you how the user expects each step to take place
4. Process: This element provides details about how the user does a particular step of the user journey
5. Experience: Through this element, you can learn what the user feels while undertaking a particular step of the journey
6. Touchpoints: These could be user interactions with products or people while he/she completes a particular step
7. Pain points: This element lists down the pain points faced by the user while undergoing a particular step of the user journey
8. Problems: These are the main issues according to the user in regards to a particular step of the user journey
9. Ideas: This element includes the inputs by the user on how he/she feels his/her pain points can be solved