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For College Students

Understanding How to Monetize a Product

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Have you ever wondered where an organization gets its revenue from?

 

With that question, we welcome you to the last segment of the session and the last aspect of the framework. This segment will help you learn how a company makes money.

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In this video, you learned how different types of companies generate revenue. Some of them are given below.

 

Type RoleExamples
Usage basedCharges only when a customer uses a product or service

  • Eversource (electric bills) 

  • Microsoft Azure / AWS / Google Cloud: “Standard pay-as-you-go rates” (cloud storage and hosting)

Subscription modelSells a product or service to a customer on a recurring basis

  • Netflix (video streaming)

  • HelloFresh (grocery delivery)

Transactional modelEnables financial transactions on behalf of the customer and collects a fee

  • Stripe (payment processing) 

  • PayPal (online payment system)

MarketplaceIntermediary that connects buyers and sellers, generally taking a percentage of the total transaction value 

  • Deliveroo (food delivery)

  • Airbnb (online marketplace for homestays)

Direct salesSells physical goods through a physical or virtual storefront

  • Daiso Japan (general store) 

  • Zara (fast fashion)

HardwareSells devices to consumers or businesses

  • Fitbit (smart watch) 

  • Apple (technology company)

AdvertisingOffers a free service to consumers and derives revenue from third-party advertisers targeting the same consumers

  • Facebook/Instagram 

  • Google Ads

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With this, we have come to the end of this session.