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  • Identifying the Right Target Audience for a Product

Identifying the Right Target Audience for a Product

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Before we begin the segment, we encourage you to answer this question.

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As you saw in the video, depending on the type of the organization, customers can be of two types - B2B (business to business) and B2C (business to customer).

 

Here are some key differences between B2C and B2B customers.

 

B2CB2B
  • End buyer is a consumer
  • End buyer is a business
  • Same pricing for all customers
  • Multiple pricing and discounts
  • Have dashboards or platforms for the business where the products can be easily accessed
  • Build attractive websites to increase customers and conversion rates
  • Examples: Google Pixel, Google Photos, Google Home, YouTube
  • Examples: Google Cloud storage, Google Ads, Google Workplace

 

Some companies can have both B2B and B2C products. 

 

Now that you are clear about the buyers of your product, you should ask yourself what users buy and what is the significance/value that your offering has and which can satisfy their needs. You will learn me about user needs and personas in the next segment. 

 

Let's discuss some questions.

 

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In the next segment, we will discuss one more W: “what”. 

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In the previous segment, you understood the availability and unavailability of a product in certain geographies. In the upcoming video, you will learn who in these geographies buys these products and services.