Planning Product Experience for Your Customers

What is the difference between a product, an experience, and a service?

In this segment, you will learn what your product, service, or experience offers to its customers.

With this, you have learned what you can offer your customers.

So you are now familiar with where your product is available, who buys it, and what your company is offering. 

Next, you will learn about the point of purchase. We will discuss one more W, “when”, in your 5W1H analysis.