Process of Creating a Persona in an Organization - Simple Guide

While building a persona, you need to incorporate various elements related to the user and his/her world. These elements, like personality, technology, user goals, pain points, and much more, can be sorted from data gathered through user research. But once you have this information, you need to follow a step-by-step process to build the persona. What are these steps that you should follow in the persona-building process?

Let’s watch the video to find out.

A persona building process generally follows these steps:

1. Collect user data: You need to gather information about your potential users through surveys, interviews, contextual inquiry, and other user research methods

2. Condense user data: You need to sift through your user research for data that is specific to your product and users

3. Form persona groups: After pulling out the useful characteristics from the user data, the next step is to organise these elements into persona groups—each representing a particular user segment for your product

4. Organise the personas: You need to combine and prioritise the rough personas into primary, secondary, and complementary levels

5. Make them realistic: Develop descriptions of each persona’s background, motivations, expectations; give each persona a name and a photo to humanise it further

While building a persona, there are certain questions you should ask and try to find their answers from the collected user data.

Product-Related Questions

• What goals does the product have?

• What do you hope to achieve through the product?

User-Related Questions

• What are the user’s personal traits? 

  • Age

  • Gender

  • Educational level?

• What is the user’s professional background: 

  • Work experience

  • The location of product use

  • The user’s need for the product

  • The solution he/she currently uses for the problem

• What are the user’s technical interests: 

  • The devices and apps used

  • The amount of time spent on the app/web

• What are the user’s motivations: 

  • The user’s needs

  • The kind of solutions he/she is looking for

You can use online tools such as UXPRESSIA to create a persona.

In the next segment, we will focus on the process of revising a persona.