Understanding the Key Value Proposition of a Product

Welcome to the segment on “why.” Before proceeding ahead, let’s take a look at the taglines of these products.

BMW: “The ultimate driving machine”

Airbnb: “Belong Everywhere”

Well, these taglines sufficiently explain how the products and services offered by BMW and Airbnb are. They clearly define the “why” for the consumers, i.e., their key value proposition.

In this video, you will learn more about the why aspect. 

Thus, the “why” aspect talks about the value that a company promises to deliver to its customers and which is why they are buying its products, services, or experience.

With this, we will proceed to one special H, “how”, which will answer your queries on revenues and profits.