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  • Interpreting the Results in Linear Regression

Interpreting the Results in Linear Regression

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It is not always possible to change the script of the story at a moment’s notice. Character A’s dates might also not be available. Thus, the marketing team can focus on ad impressions instead.

 

Let's learn how the model can be used by the marketing team to drive ad impressions.

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In this lecture, you learnt how to interpret the model so that you can gain some actionable insights. 

 

The marketing team wanted to know the additional investment required to increase the ad impressions and, thus, increase the viewership of the show. 

 

A model equation was used to find the increase in ad impressions required to take the show viewership back to the peak levels attained in week 13. The ad impressions figure could then be used by the marketing team to calculate the required increase in the marketing budget.