Acquisition Reports Walk-through in Google Analytics

In this segment, you will learn about the acquisition report for the Google Merchandise Store.

In the above video, you understood the following sections of the acquisition report for the Google Merchandise Store:

• All Traffic

This section shows data about the channels that your traffic is coming from. Treemaps visually display the traffic channels to your website.

• Google Ads

This section provides additional information about your Google Ad campaigns, including campaign overview, bid adjustments, search queries, etc. This data can be used along with your AdWords dashboard to gain deeper insights into your ad campaigns.

• Search Console

As opposed to the Google Ads section providing data on your paid campaigns, this section displays data about your organic pages.

• Social

This section contains data about your social channels, showing you the main social channels that drive traffic to your website, and how they convert.