Audience Targeting In SEM

In this segment, you will learn how the different options available in SEM can be used to target audiences.

As Ishan explained, there are five main criteria to target your audience.

1. Location

2. Demographic

3. Affinity

4. Re-marketing

5. In-market Audience

Let’s understand each of these in detail.

You need to decide in which area you want your advertisements to appear. You have the option to choose the country, city, town, region, multiple regions, or a distance radius.

Demographics of a consumer include grouping based on age, sex, income and marital status. 

Affinity-based audiences are decided by their search history on Google. Searchers are grouped into buckets based on their likes and interests, the topics they search for, the websites and apps they frequent, etc.