Conversions Report Walk-through in Google Analytics

In this segment, you will understand the conversions report for the Google Merchandise Store.

In the above video, you learnt about the following sections of the conversions report for the Google Merchandise Store:

• Goals

This section shows data about the different goals that are set in your Google Analytics account. It also displays the consumer funnel and provides insights that can be used to optimise every section of the funnel and drive higher conversions.

• Multi-channel Funnels

This section shows data about the different channels that drive conversions on your website. ‘Assisted conversions’ displays the channels that assisted conversions. The ‘top conversion paths’ option shows the best performing paths. ‘Time lag’ displays the time in days between a user’s first interaction with your website and the conversion. Similarly, ‘path length’ shows the length of the path taken to conversion, i.e., one channel, two channels, three channels, etc.