Creating a Measurement Framework in Web Analytics

In this segment, you will look at the framework discussed in the previous segment with an example.

In this video, you learnt about the measurement metrics for Flipkart. You understood the goals that were set, and the KPIs that Flipkart is measuring at different stages of the user journey, from media channels to the landing page and then to registration before finally becoming paying members. You also understood how Flipkart is tracking organic sources of traffic and their email referral program.