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For College Students

Drafting an Effective Ad Copy in SEM

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In this segment, you will learn about some guidelines to keep in mind while drafting your ad copy.

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You saw that you should follow these three guidelines in order to draft an effective ad copy. 

  1. Be specific, i.e., be concise and to the point about what you are offering, be it a product or service. Make sure you call out what makes you unique. 

  2. Be relevant, i.e., ensure your ad is relevant to your consumer. Make sure that your ad is matched to the keywords being searched for.

  3. Be actionable, i.e., make your consumer take action through your ads. A call to action (CTA) is a good way to add an actionable element to your ad copies. Examples of CTA include ‘Download Now’, ‘Book your first ride’ , ‘Learn more about us by visiting our website’.