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For College Students

Goals in Google Analytics

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In this segment, you will learn how to set goals in Google Analytics.

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As explained by Andrea, business goals are actions that you want the user to perform on your website.

 

In order to set up goals, you need to be an administrator on the view in which you want to enable goals in analytics.

 

In the next video, you will learn about the different types of goals in Google Analytics.

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As discussed in the video, the following are the various types of goals:

  • Destination is when a user reaches a specific page on your website, e.g., a thank you page.
  • Duration is based on the length of a user session.
  • Pages or screens is the number of pages a user views in a session.
  • Events are used for tracking a user’s specific action on the  website