Google Analytics Account Structure

In this segment, you will learn about the structure of a Google Analytics account in detail.

When you create an account, you also automatically create a property, and within that property, you create a view for that account. However, each Google Analytics account can have multiple properties, and each property can have multiple views.

The view level also lets you set Google Analytics goals. These goals are an important way to track conversions or business objectives from your website.

Next, you will learn about permission settings.

You can assign permissions to other users at the account property of the view level. Each level inherits permissions from the level above it.

In the previous video, you learnt about the various permission settings that are available, namely:

• Manage users: This permission setting lets users add or remove user access at the account, property or view level.
• Edit: This permission setting lets users change aspects of the configuration settings.
• Collaborate: This permission setting allows users to share various features, such as dashboards, measurement settings, etc.
• Read and analyse: This permission setting lets users view data, analyse reports and create dashboards. However, it does not allow them to make changes to the settings or add new users.