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  • Google Analytics Walk-through - Introduction

Google Analytics Walk-through - Introduction

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Welcome to the fourth session of the module on Web Analytics. In this session, you will understand the different reports available on the Google Analytics dashboard for the Google Merchandise Store. The Google Merchandise Store is a website that sells Google-branded merchandise. It is also used as a demo account to showcase how data can be collated and analysed through Google Analytics. You can use the Google Merchandise Store demo account on Google Analytics by clicking on the ‘Access Demo Account’ option here. You will, however, need to create a Google Analytics account first.

 

In the next segment, you will learn how to analyse the data provided in real time along with audience, acquisition, behaviour and conversion reports. 

 

People you will hear from in this segment:

 

Andrea Lobo

Head of Digital Marketing, media.net

 

Andrea has over 6 years of experience in Digital Marketing, with expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App. She is well versed with Analytical tools like Google Analytics, Mixpanel, AppsFlyer, Branch.io and MobileDev HQ, which are required to ensure the timely availability of important information for critical decision-making. Andrea currently heads the digital marketing team at media.net.