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  • Heat Maps and Scroll Tracking in Web Analytics

Heat Maps and Scroll Tracking in Web Analytics

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In this segment, you will learn about heat maps and scroll tracking.

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As you learnt in the segment, heat maps and scroll tracking can help businesses understand how their users are interacting with their websites. They provide important data on drop-off rates and bounce rates, and how engaging your website is.

 

Some of the tools that are used for heat mapping are given below:

  • Crazy Egg
  • Lucky Orange
  • Hot jar

 

In the next segment, you will learn about experimentation and testing tools.