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For College Students

How a Search Engine Works - Introduction

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In the previous session, you learnt about SEO and understood why it is needed. You also understood how the ranking of a search engine on the SERP affects the website traffic.

Now that you have understood how important SEO is, you have to learn how to implement it for your website. However, before that stage, you have to understand the working of a search engine. 

 

In this session

In this session, you will learn how a search engine works. You will also see what a Search Engine Results Page (SERP) looks like and learn about the different parts in it. 

You will also learn how a search engine crawls the web, indexes websites and ranks them based on certain parameters.

 

The concepts that you will learn:

  1. Crawling
  2. Indexing
  3. Processing
  4. Relevancy
  5. Results


People you will hear from in this session
Subject Matter Expert

 

Sonesh Prakash
Outsourced CMO

 

Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.

Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, Times of India, Adecco and Sage Software.