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For College Students

How to Conduct SEO Audit?

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Since the need for SEO audit has been established, you will now learn about the prerequisites for a good SEO audit and a great SEO auditor. In the following video, Sonesh will briefly explain the skills required to perform a robust SEO audit.

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As Sonesh explained, the skills you should hone to be a good SEO specialist are:

  • To keep updated about the latest Google Algorithms

  • To understand the industry you operate in

  • To understand the customer targeting

  • To have knowledge of OnPage and Off Page SEO

 

Now that you have understood the skills required to be a good SEO auditor, you will next learn about the tools you can use for SEO audits. Let’s hear Sonesh as he explains about this in the following video.

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As Sonesh explained, there are lots of tools that you can use to measure SEO. As you are learning about SEO audits in detail, you can open them and see how they work, and what information they can provide about your webpage. 

  1. Seositecheckup.com is a very good tool to create audit reports for your website as well as your competitors. In the forthcoming part of this presentation, you will see a sample audit report of foneinfo.com from this tool
  2. Screamingfrog is a tool used to validate the crawlability of the website and evaluate the technical SEO factors
  3. Google Analytics will give you data points about the performance of your website. For eg, you will learn about who is using your site, how are they finding it, where are they coming from, how much time they spend on your site and the nature of their visit.
  4. Google PageSpeed Insights checks your website loading speed 
  5. Google Safe Browsing Security Check checks if your website doesn't have any malicious code/virus and if its safe for browsing
  6. AHREFS Backlink Checker checks the backlink quotient of the website
  7. SERP Simulator is a simulation tool that creates a SERP result of your website - of how it will look like when it ranks.

In the segment, we will take a look at an actual SEO Audit Report from seositecheckup.com.