Impression Share in Ads
$$/$$
Let us understand what impression share is and the variables it depends on.
Video Player is loading.
$$/$$
Impression share is the number of times your ad was visible among all the searches that it could have been shown for. For example, if out of a 100 searches when your ad could have been shown, if it was actually shown only 12 times, your impression share is 12%
You saw that impression share is determined by two components, your Ad Rank or your daily budget.