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For College Students

Introduction - Data Analytics Tools

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Welcome to the second session of the module on Web Analytics. In this session, you will learn about the various quantitative and qualitative tools that can be used to extract important consumer insights in order to improve your targeting and the overall customer experience.

 

People you will hear from in this segment:

 

Andrea Lobo

Head of Digital Marketing, media.net

 

Andrea has over 6 years of experience in Digital Marketing, with expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App. She is well versed with Analytical tools like Google Analytics, Mixpanel, AppsFlyer, Branch.io and MobileDev HQ, which are required to ensure the timely availability of important information for critical decision-making. Andrea currently heads the digital marketing team at media.net.