In the previous session, you learnt about the different types of audience targeting. You also learnt how businesses could use these targeting criteria to reach the consumers at different stages of the consumer funnel.

Now you will learn how your brand can create effective ads for these consumers.

In this session

You will understand what a text ad looks like. You will also learn about how you can use ad extensions to give out extra information to your consumers.

You will learn how to make effective ads and how to modify them based on your campaign objective.

People you will hear from in this session

Subject Matter Expert

Ishan Gupta

Ishan has 9+ years of experience in digital marketing and analytics. He has worked across the retail and telecommunications industries, with hands-on experience in statistics, analytical tools like R, Adobe Analytics, Google Analytics and Google marketing platforms. He is currently working with Google as a Senior Account Strategist.