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For College Students

Introduction to Attribution

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You have learnt the important aspects of SEM and how to reach the right audience through effective ads. Now, let’s learn about attribution, a process of identifying which marketing channel will get the credit for converting a customer.

 

In this session

You will learn about the different ways in which attribution models distribute the credit for a conversion, and why it is important for businesses to get it right.

 

People you will hear from in this session

Subject Matter Expert

 

Ishan Gupta 

 

Ishan has 9+ years of experience in digital marketing and analytics. He has worked across the retail and telecommunications industries, with hands-on experience in statistics, analytical tools like R, Adobe Analytics, Google Analytics and Google marketing platforms. He is currently working with Google as a Senior Account Strategist.