COURSES
MBAData Science & AnalyticsDoctorate Software & Tech AI | ML MarketingManagement
Professional Certificate Programme in HR Management and AnalyticsPost Graduate Certificate in Product ManagementExecutive Post Graduate Program in Healthcare ManagementExecutive PG Programme in Human Resource ManagementMBA in International Finance (integrated with ACCA, UK)Global Master Certificate in Integrated Supply Chain ManagementAdvanced General Management ProgramManagement EssentialsLeadership and Management in New Age BusinessProduct Management Online Certificate ProgramStrategic Human Resources Leadership Cornell Certificate ProgramHuman Resources Management Certificate Program for Indian ExecutivesGlobal Professional Certificate in Effective Leadership and ManagementCSM® Certification TrainingCSPO® Certification TrainingLeading SAFe® 5.1 Training (SAFe® Agilist Certification)SAFe® 5.1 POPM CertificationSAFe® 5.1 Scrum Master Certification (SSM)Implementing SAFe® 5.1 with SPC CertificationSAFe® 5 Release Train Engineer (RTE) CertificationPMP® Certification TrainingPRINCE2® Foundation and Practitioner Certification
Law
Job Linked
Bootcamps
Study Abroad
MS in Data AnalyticsMS in Project ManagementMS in Information TechnologyMasters Degree in Data Analytics and VisualizationMasters Degree in Artificial IntelligenceMBS in Entrepreneurship and MarketingMSc in Data AnalyticsMS in Data AnalyticsMS in Computer ScienceMaster of Science in Business AnalyticsMaster of Business Administration MS in Data ScienceMS in Information TechnologyMaster of Business AdministrationMS in Applied Data ScienceMaster of Business Administration | STEMMS in Data AnalyticsMaster of Business AdministrationMS in Information Technology and Administrative Management MS in Computer Science Master of Business Administration Master of Business Administration-90 ECTSMSc International Business ManagementMS Data Science Master of Business Administration MSc Business Intelligence and Data ScienceMS Data Analytics MS in Management Information SystemsMSc International Business and ManagementMS Engineering ManagementMS in Machine Learning EngineeringMS in Engineering ManagementMSc Data EngineeringMSc Artificial Intelligence EngineeringMPS in InformaticsMPS in Applied Machine IntelligenceMS in Project ManagementMPS in AnalyticsMS in Project ManagementMS in Organizational LeadershipMPS in Analytics - NEU CanadaMBA with specializationMPS in Informatics - NEU Canada Master in Business AdministrationMS in Digital Marketing and MediaMSc Sustainable Tourism and Event ManagementMSc in Circular Economy and Sustainable InnovationMSc in Impact Finance and Fintech ManagementMS Computer ScienceMBA in Technology, Innovation and EntrepreneurshipMSc Data Science with Work PlacementMSc Global Business Management with Work Placement MBA with Work PlacementMS in Robotics and Autonomous SystemsMS in Civil EngineeringMS in Internet of ThingsMSc International Logistics and Supply Chain ManagementMBA- Business InformaticsMSc International ManagementMBA in Strategic Data Driven ManagementMSc Digital MarketingMBA Business and MarketingMSc in Sustainable Global Supply Chain ManagementMSc Digital Business Analytics MSc in International HospitalityMSc Luxury and Innovation ManagementMaster of Business Administration-International Business ManagementMS in Computer EngineeringMS in Industrial and Systems EngineeringMaster in ManagementMSc MarketingMSc Global Supply Chain ManagementMS in Information Systems and Technology with Business Intelligence and Analytics ConcentrationMSc Corporate FinanceMSc Data Analytics for BusinessMaster of Business AdministrationMaster of Business AdministrationMaster of Business AdministrationMSc in International FinanceMSc in International Management and Global LeadershipMaster of Business AdministrationBachelor of BusinessBachelor of Business AnalyticsBachelor of Information TechnologyMaster of Business AdministrationMBA Business AnalyticsMSc in Marketing Analytics and Data IntelligenceMS Biotechnology Management and EntrepreneurshipMSc in Luxury and Fashion ManagementMaster of Business Administration (90 ECTS)Bachelor of Business Administration (180 ECTS)B.Sc. Computer Science (180 ECTS) MSc in International Corporate Finance MSc in Sustainable Luxury and Creative IndustriesMSc Digital MarketingMSc Global Supply Chain Management (PGMP)MSc Marketing (PGMP)MSc Corporate Finance (PGMP)MSc Data Analytics for Business (PGMP)MS Business AnalyticsMaster of Business AdministrationMS Quantitative FinanceMS Fintech ManagementMS Business Analytics PGMPState University of New York Bachelors Program - STEM MSc Business Intelligence and Data Science (PGMP)MSc International Logistics and Supply Chain Management ( PGMP)MSc International Management (PGMP)MSc Psychology & Management (PGMP)State University of New York Bachelor's Year 1 ProgramMaster of Health Services AdministrationM.A Digital Marketing (PGMP)MS in Technology Leadership and Project ManagementMaster of Health Services Administration and Master of Business Administration (Dual Degree)MSc in Supply Chain ManagementMSc in Hospitality Management
For College Students

Introduction To Auctions

$$/$$

 

Until now, you have learnt how to find the relevant audience and how to create effective ads. Moving forward, you will learn how to connect this relevant audience with your ad and, therefore, maximise your visibility.

 

In this session

You will understand how you can match keywords with your ads. 

 

You will also understand what is ‘impressions share’. You will also learn about the two factors that affect your impressions share, i.e., ad rank and budgeting.

 

You will learn about your Ad Rank and its two components, namely, quality score and cost-per-click (CPC) bid.

 

You will finally learn how to budget your campaign.

 

People you will hear from in this session

Subject Matter Expert

 

Ishan Gupta 

 

Ishan has 9+ years of experience in digital marketing and analytics. He has worked across the retail and telecommunications industries, with hands-on experience in statistics, analytical tools like R, Adobe Analytics, Google Analytics and Google marketing platforms. He is currently working with Google as a Senior Account Strategist.