Introduction to Audience in SEM

Previously, you learnt about Search Engine Marketing (SEM). You understood how SEM gives you the advantage of reaching the most relevant audience and targeting them precisely. Let us see how SEM gives you the option of audience targeting.

In this session

You will learn about the different audience targeting options available in SEM. You will also learn how you can target audiences at different parts of the consumer funnel using these targeting options.

People you will hear from in this session

Subject Matter Expert

Ishan Gupta 

Ishan has 9+ years of experience in digital marketing and analytics. He has worked across the retail and telecommunications industries, with hands-on experience in statistics, analytical tools like R, Adobe Analytics, Google Analytics, and Google marketing platforms. He is currently working with Google as a Senior Account Strategist.