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For College Students

Introduction to Automation Bidding

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In the previous session, you learnt how to bid for your keyword (CPC). Now, you will learn about bid modifiers, i.e., how to customise your bidding preferences to make your campaigns more efficient.

In this session, you will learn about the two methods of bid adjustment: manual and automated.

In this session

You will understand what bid adjustment is and how it works. You will also learn how manual bids can be modified.

 

Finally, you will learn the advantages of automation in bidding and how you can automate your bidding process using different criteria.

 

People you will hear from in this session

Subject Matter Expert

 

Ishan Gupta 

 

Ishan has 9+ years of experience in digital marketing and analytics. He has worked across the retail and telecommunications industries with hands-on experience in statistics, analytical tools like R, Adobe Analytics, Google Analytics and Google marketing platforms. He is currently working with Google as a Senior Account Strategist.