Introduction to Search Queries and Keywords

In the previous session, you learnt how a search engine compiles data from public web pages and lists them in a SERP. You learnt the different components involved in the working of a search engine, namely crawling, indexing and ranking. 

The next step is to understand how a user interacts with a search engine, and how marketers can use this information to design their marketing strategies.

In this session

You will learn about search queries and keywords. You will understand how users search for relevant information and how search engines interpret these queries and keywords. You will also learn how marketers use these search queries to optimize their websites accordingly. This session will also acquaint you with the different types of keywords and their characteristics.

People you will hear from in this session
Subject Matter Expert

Sonesh Prakash
Outsourced CMO

Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.

Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organizations like ICICI Bank, Times of India, Adecco and Sage Software.