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For College Students

Introduction to SEM

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Introduction

In this module, you will learn about another aspect of search marketing,  i.e., Search Engine Marketing, or SEM.

 

In this session

In this session, you will learn about SEM and understand how it differs from SEO. You will understand its importance and why it is lucrative for businesses and brands.

 

People you will hear from in this session

Subject Matter Expert

 

Ishan Gupta 

Ishan has 9+ years of experience in digital marketing and analytics. He has worked in the retail and telecommunications industries and has hands-on experience in statistics, analytical tools like R, Adobe Analytics, Google Analytics and Google marketing platforms. He is currently working with Google as a Senior Account Strategist.