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For College Students

Introduction to SEO

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Introduction

Welcome to the first session on Search Engine Optimisation (SEO). In this module, you will learn how a search engine works and how you can optimize your digital presence through it. You will learn about all the SEO processes that can be implemented to ensure that your website appears in the top few results of a relevant consumer search query. 

 

In this session

 

In this session, you will learn about Search Engine Optimisation (SEO) and understand why it is needed. You will also learn about a search engine, how it works, and what a Search Engine Results Page (SERP) looks like.

 

People you will hear from in this session

Subject Matter Expert

 

Sonesh Prakash

Outsourced CMO

 

Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.

 

Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, Times of India, Adecco and Sage Software.