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For College Students

Introduction To SEO Audit

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In the previous sessions, you learnt all about keywords, search queries and how a search engine works. Now, it is time to understand how to perform Search Engine Optimisation (SEO). 

 

You will now learn about SEO audits and understand the different techniques to optimise your website. 

 

In this session

 

In this session, you will understand what SEO audit is and why it is the first step of any SEO process. You will also get an understanding of the skills required to perform a robust SEO audit, and the tools you can use for the same.

 

Finally, you will analyse an actual SEO audit, and understand the information one can infer from an SEO Audit Report.

 

People you will hear from in this session

Subject Matter Expert

 

Sonesh Prakash

Outsourced CMO

 

Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.

 

Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, Times of India, Adecco and Sage Software.