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For College Students

Introduction to Web Analytics

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Welcome to the first session of the module on Web Analytics. In this session, you will learn about Web Analytics and understand its importance as a tool in Digital Marketing. You will also learn about the various measurement frameworks in Web Analytics that you can use to optimise your digital marketing campaign.

 

People you will hear from in this segment:

 

Andrea Lobo

Head of Digital Marketing, media.net

 

Andrea has over 6 years of experience in Digital Marketing, with expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App. She is well versed with Analytical tools like Google Analytics, Mixpanel, AppsFlyer, Branch.io and MobileDev HQ, which are required to ensure the timely availability of important information for critical decision-making. Andrea currently heads the digital marketing team at media.net.